Source, identify and secure new business opportunities within the Agency portfolio
Fact find and take briefs from clients and prospects
Stay abreast of clients' driver and current events affecting their organizations
Informal client research relating to their business and planned activities (previous, current and future advertising) in order to understand their needs and identify opportunities to maximise revenue.
Selling the benefits of Agency sales for Power FM and Capricorn FM as an advertising medium, to media agencies, Agency portfolio and individual clients.
Maximise Sales revenue for Agency sales for Capricorn FM and Power FM.
Ensuring the achievement of agreed targets to sustain the radio station's revenue
Develop and execute strategies with Power FM and Capricorn executives to penetrate new accounts
Generate creative solutions for clients
Ensure that station output and other activities support revenue generation, and that clients receive a high quality and consistent service at all times.
Produce regular lead, account, and opportunity reviews in conjunction with business development and corporate leadership
Manage the sales process for an assigned territory within the Agency vertical - from introduction to delivery
Generate leads through cold calling, presentations, and other lead generating activities
Identify key account decision makers to maximise Power and Capricorn’s solutions; perform due diligence on prospects to gain an understanding of overall financial condition, lines of business, key decision makers, competition and Power FM and Capricorn FM’s competitive positioning
Proactively build and maintain in-depth knowledge of Power and Capricorn services, industry trends and competition
Follow up on all sales briefs timeously
Facilitate client workshops in order to generate sales
Ensure that contracts are timeously delivered to clients
Handle all clients request and enquiries effectively and timeously
Seek out and develop funding sources that align with organizational priorities, values and mission
Management of financial and non-financial resources, and daily coordination of office personnel.
Sourcing and evaluation of lost/dropped business, determination of reasons in order to establish business
Efficient after sales services in order to ensure client satisfaction and future business
Communicate results of advertising campaigns to client in the form of a post campaign analysis
Ensure collections and timeous payments are made by clients.
Ability to implement sales strategies and tactics to grow sales in a highly competitive market, relying on differentiating product features and business value rather than price.
Excellent presentation skills
Detail oriented, relationship building skills and a passion for customer service
Demonstrated ability to work well in a team to meet tight reporting deadlines
Remain up-to-date on trends and research-based knowledge to effectively deliver relevant, reliable reports
Posted on 07 Dec 14:28
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