Sponsorship Account Manager

Remuneration:Negotiable depending on experience 
Location:Johannesburg, Forest Town
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Travel requirement:Occasional
Company:Advent Sport Entertainment & Media -Varsity Sports

Job description

Role Summary

Reporting into the Chief Marketing Officer, the Sponsorship Account Manager will be responsible for:
  • Pro-active sourcing of potential partners (sponsors and preferred suppliers) 
  • Management, direction and delivery of all incumbent partners’ contractual rights (with their agencies, both internal and external)
  • Ensuring all sponsors are integrated and achieve their business objectives 
  • Developing and presenting creative and bespoke partnership proposals 
  • Establishing a permanent market presence for the overall brands and their sponsorship inventory
  • On-going management of sales leads to help achieve annual business objectives and revenue targets.
  • Management and sponsor integration into the Varsity Sports App
Key Responsibilities, Tasks and Activities 

The role will include but is not limited to the following responsibilities:
  • Management of all contractual rights and work with sponsors to deliver their activation goals
  • Creatively and strategically use sponsorship assets to build and demonstrate innovative marketing programs which will add genuine value to potential clients and the Varsity Sports properties as a whole
  • Create activation proposals for sponsors that align with their strategy 
  • Be the central point of contact internally and externally for all partner related activity 
  • Management of debrief documentation and presentations
  • Dealing with ad hoc client requests and real –time delivery challenges
  • Management of process to ensure ROI/ROO are accurate and presented back to partners
  • Guide the development of leverage plan with the intent to maximise ROO
  • Ensure the digital, communications and other internal teams are fully aware of all campaign activities of sponsors 
  • Lead on delivering all commercial rights in relation to the sponsor’s contract at all levels
  • Liaise with university event organisers and to ensure implementation and application of sponsor rights. 
  • Developing leads with prospective sponsors and building an industry network 
  • Development of bespoke presentations, including market research and data to build a powerful and persuasive proposals based on the marketing objectives and the business needs of potential sponsors 
  • As part of the Commercial and Marketing team, working closely with other streams of business – S4U, Asem Corporate, Asem Engage, etc.
  • Formulation and management of budgets aligned to strategy
  • At least five years’ experience in high value business to business sales 
  • Development of relationships with key decision makers at multinational brands 
  • Project management experience is advantageous with clear evidence of delivery within tight timescales. 
  • Understanding of conventional and digital media platforms
  • Contract management  


Skills and Qualifications
  • Strong interpersonal skills and relationship management
  • Ability to work efficiently on their own initiative, both as an individual and as part of a team
  • Excited by challenges and motivated to find solutions that work for all parties 
  • Excellent IT Skills, specifically Microsoft Word, Excel and PowerPoint 
  • Excellent written and verbal communication skills are essential
  • Educated to relevant degree level 

Posted on 16 May 11:50

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Michael Varney

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