Senior Strategist

Remuneration:Basic salary 
Location:Johannesburg, Sandton
Education level:Degree
Job level:Senior
Job policy:Employment Equity position
Reference:#SNR Strategist
Company:Primedia Unlimited

Job description

Primedia Unlimited Malls are the mall experts.

We focus on four major pillars:
  • Media – selling mall solutions to brands
  • Activations – selling activation solutions to brands
  • Shopper marketing – providing full marketing services to shopping centres
  • Digital – providing all digital solutions in shopping centres
The strategist will form part of the marketing team within Primedia Unlimited Malls reporting directly to the marketing executive. This team is responsible for analytics and insights, writing, and executing shopping centre strategies, writing activation strategies, ideation and proposals for brands, trade marketing, PR, design and creative, social media and media buying.

If you’re a highly motivated, solutions-driven, problem-solver who likes to think about challenges, opportunities and you’re passionate about coming up with interesting, innovative ideas then, we want to hear from you.

  • Mining insights from research and mall and shopper data
  • To lead a multidisciplinary team to develop shopping centre strategies covering promotions, social media, digital, brand, creative, and media
  • Development of activation proposals for brands including strategy and ideation
  • Extract the best from a creative team through inspiring briefs, insights and feedback
  • Ability to straddle the creative and business sides of business
  • Leadership ability
  • Team player
  • Strategic and creative thinker
  • A comprehensive understanding of shopper marketing, media and advertising and communication theory and practice
  • Ability to conceptualise integrated campaigns across traditional and 'new' media
  • Presentation skills – written and verbal
  • Knowledge of media (paid and owned)
  • Understanding of relationship marketing and CRM planning


  • At least five years' experience in the media/advertising industry
  • Experience in a media agency
  • Experience in an activation or BTL agency
  • Retail/FMCG/shopping centre experience
  • Minimum of a degree in an appropriate field
  • Advanced PowerPoint skills
  • Equity candidate
  • People management experience

Posted on 19 Jun 14:18

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