Our client, founded in 2016, is an online C2B marketplace for the second-hand car market in South Africa. They use national data to provide fair, stats-based pricing and offers sellers a safe and convenient way of selling previously owned vehicles, while answering the increased demand from the local vehicle trade for stock. Its process is quick, hassle-free and transparent.
As the PR and Social Media Manager, you will maximize our brand visibility and its connection with the desired target audience.You will have the opportunity to use your PR skills and Social Media knowledge to build, develop and optimise the Marketing strategy of these channels. You will create interactive social programs that generate and build users engagement, while driving sales through social media and networking.
The following responsibilities pertain to the PR and Social Media Manager:
Define the PR strategy and liaise with media to pitch and present products, stories and events
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy and seek high- level placements in broadcast and online media
Write and distribute Press Releases and kits as directed by the business
Leverage existing media relationships and cultivate new contacts within business and industry media
Monitor, review and report on PR coverage received
Constantly be on the lookout for new opportunities to promote the brand.
Ensure consistency in the brand presence
Provide expert knowledge of social platforms, as well as insights about current and up-coming Social Media trends
Create, execute, and monitor Social Media campaigns
Report about channel and campaigns performances
Increase engagement on Social Media platforms, while bringing more users to our pages
Maintain all social networking activity in line with the client’s brand objectives
Maintain clear intent and strategic direction for each Social Media campaign, in order to drive sales and build brand awareness
The opportunity to be part of a team full of talented people with the best backgrounds
A unique experience in an entrepreneurial, yet structured environment
Fantastic learning and results oriented culture
Opportunities to progress to more senior operations roles as the company grows
Although we endeavour to respond to all applications, this is not always practical. If you have not heard back from us in two weeks, please consider your application for this role to be unsuccessful.
At least two years' experience within the PR industry
Existing Media contacts
Experience in the implementation of PR communications and brand strategies
Exceptional writing and editing skills
Solid understanding of Social Media best practices and trends
Able to work cohesively within a team environment
Able to strategically collaborate with partners to develop and deploy successful campaigns
Strong communicator, forward and creative thinker
Collaborative, innovative and engaging
Excellent problem solver
Posted on 18 Aug 07:08
Apply by email LizaHands
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