Marketing Acquisition Manager

Remuneration:Market related 
Location:Cape Town, Southern Suburbs
Job level:Management Jnr-Mid
Type:Permanent
Reference:#HC817
Company:HomeChoice


Job description

Key Performance Areas (KPAs)

Develop and manage customer centric acquisition marketing strategies
  • Develop and manage personalized multi-channel customer journeys to drive acquisition, improve efficiencies and new name expectations
  • Manage spend to maximize ROI
  • Drive strategies aligned with key business objectives
  • Drive brand loyalty and customer satisfaction
Effective management of marketing acquisitions planning team
  • Ensure planning team work effectively with individuals across the business to gain knowledge on strategies and business processes to forecast business plan accurately and improve profitability
  • Drive customer centricity within the planning team across strategies and customer communication
  • Ensure team members have clear and tangible goals which are assessed bi-annually through the KPA performance management process
  • Provide effective leadership to team members in order to grow and achieve excellence in the planning team by identifying training needs and developing career growth plans
Achieve business plan key metric targets
  • Manage the business plan to achieve financial targets (Intake, NSV)
  • Manage strategies within acquisition campaigns to align with business objectives to drive electronic channel growth, including sales, new customer acquisition, email gathering & ROI
  • Effectively manage net factor buckets (conversion) across operational areas
  • Manage the business plan to achieve new name targets
  • Continuously measure the performance of marketing campaigns and provide regular weekly /monthly/ quarterly reporting to senior management
Achieve commercial targets for digital marketing activity
  • Develop and implement the digital marketing strategy for our Paid (Online Media, PPC, Social, Affiliates) and non-Paid (SEO, Referral) digital media activity for both existing & new customers
  • Own the end to end marketing planning function for our digital advertising
  • Put in place the required infrastructure and capabilities to deliver the agreed plans
  • As a leader in the field, remain up to date with best practice industry and competitor trends
  • Measurement and reporting for all digital marketing activity (Google Adwords, Google Analytics and Facebook platforms)
Grow foreign activity
  • Manage and execute marketing strategies to increase foreign proportion of business both at revenue and name expectation
  • Collaborate with all areas of business to ensure the foreign customer processes and communication is accurate


Requirements


Qualifications and Accreditations
  • Tertiary Degree or qualification preferably Business Science/BComm
Experience and Skills
  • Three to five years' managerial experience, preferably in marketing
  • Previous analytical / planning experience within either a marketing and/or merchandise planning function
  • MS Office proficient (Advance Excel skills)
  • SQL experience will be an added advantage
Attributes and behaviours
  • Highly analytical, numerate and detail orientated with the ability to interpret information
  • Ability to make insightful business decisions and think laterally
  • Achievement orientated, coupled with an adaptable, innovative and creative approach 
  • Passionate about customer service with strong communication and influencing skills


Posted on 13 Feb 14:51



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