Marketing Campaign Manager

Remuneration:Market related 
Location:Cape Town, Southern Suburbs
Job level:Mid
Type:Permanent
Reference:#HC818
Company:HomeChoice


Job description

Key Performance Areas (KPAs)


Meet company NSV applicable activities and net efficiency objectives
  • Achieve NSV target for responsible campaigns  – FoneChoice
  • Achieve intake value target for FoneChoice
  • Achieve Net Factor for FoneChoice
  • Responsible for the alignment of credit strategy with the business strategy for FoneChoice
  • Ensure that key forecasting variables are credible in the business plan and are assessed timeously
  • Ensure business plan projections are credible from an operational perspective
  • Reduce customer attrition rates through the development and implementation of effective retention/repurchase strategies
  • Implement core strategies to increase customer spend through effective use of cross and upselling techniques to targetted groups of customers
Manage adspend budget
  • Effective management of FoneChoice
  • Manage adspend unit cost for FoneChoice in line with strategic objectives
  • Achieve campaign efficiency 
  • Ensure adspend forecasts are credible and in line with strategic objectives
  • Manage the adspend process to ensure efficiency gains are achieved
Business plan management
  • Deliver a scenario plan with completed actuals in accordance with pre-defined business plan timelines
  • Ensure curve trends are monitored with changes identified timeously for re-forecasting and adjusted accordingly
  • Ensure that revenue and spend variances are identified, investigated and explained
  • Responsible for the management of the back-up process of files for the business plan
  • Develop and roll out test strategies in line with the marketing plan
  • Ensure that the scenario plan is updated accurately 
  • Ensure that the new business plan follows agreed business timelines
  • Ensure that key annual planning variables are credible and justified
 Process management
  • Ensure campaigns are successfully implemented
  • Propose and implement improvements within existing reports to reduce the turnaround time on data reports
Strategic delivery and analysis
  • Analyse trends related to key variables within campaigns and put forward proposals
  • Ensure that the package and execution are aligned with campaign strategic objectives
  • Ensure that strategies are changed timeously based on results and campaign lessons learned
  • Develop weekly and monthly reporting on key variables for responsible campaigns
  • Plan and execute strategic projects that impact the overall business operational and revenue success


Requirements

Qualifications and accreditations
  • A business science/BComm/marketing degree

Experience and skills
  • Two to three years of experience in either a marketing or merchandising planning function
  • MS Office proficient (advanced Excel skills)
  • MSPowerPointt proficient
  • SQL experience will be an added advantage

Attributes and behaviours
  • Highly analytical, numerate, detail orientated and able to think laterally
  • Ability to monitor, integrate and interpret numerical and statistical information timeously and accurately
  • Ability to report and present on key business insights
  • Decision-making abilities with strong analytical skills
  • Time management and achievement orientated
  • Passionate about customer service with strong communication and influencing skills
  • Adaptable, innovative and a creative approach


Posted on 12 Feb 15:02



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