Digital Campaign Manager

Remuneration:negotiable To be discussed 
Location:Johannesburg, Rosebank
Education level:Degree
Job level:Senior
Own transport required:Yes
Travel requirement:Occasional
Type:Permanent
Company:Flow Communications


Job description

Flow Communications is looking for a digital campaign manager to join our digital team. The search marketing lead will be responsible for the pay­-per­-click (PPC) campaigns and social media campaigns for a variety of clients. You will working closely with our creative team to create memorable digital advertising campaigns using both text and display adverts.

Responsibilities
  • Act as an expert of search engine marketing and a strong advocate for paid search with our clients
  • Grow Flow’s paid-search business by driving sales with new and existing clients
  • Be an expert in PPC and stay abreast of new technologies in the search and overall digital space
  • Working knowledge of analytics (Google Analytics in particular), conversion tracking, e-commerce, and the interplay ppc/seo and local search
  • Manage the day-to-day search marketing activities including the campaign planning, implementation and budget management
  • Performance review, and optimization of paid search campaigns
  • Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns.
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc
  • Drive continued innovation and best practice implementation, regularly sharing your knowledge with the search marketing tea
  • Stay current with new advances in search engine marketing, competitive landscape, and keyword research


Company Description

We are an integrated communications agency that offers top-quality, innovative and integrated communication solutions. We are based in the northern suburbs of Johannesburg. We operate with Jozi’s fire in our hearts.

Requirements

  • Google Adwords Certification
  • Three+ years of experience in managing paid search programs
  • A deep understanding of paid search and social media campaigns to a variety of clients
  • The ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics
  • Experience with managing high value campaign budgets
  • Proven track record of delivering qualified traffic for customer acquisition
  • Strong writing skills
  • Expertise in experience with web analytical tools and interfaces (Google Analytics; Google Webmaster Tools and Facebook Ads essential)
  • Strong analytical skills with the ability to drive meaningful actions from large data sets
Personal skills/attributes
  • Self starter
  • Ability to work collaboratively in a fast-paced environment
  • Acts with a sense of urgency


Posted on 13 Sep 12:29

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Melanie Feris

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