Flow Communications is looking for a digital campaign manager to join our digital team. The search marketing lead will be responsible for the pay-per-click (PPC) campaigns and social media campaigns for a variety of clients. You will working closely with our creative team to create memorable digital advertising campaigns using both text and display adverts.
Act as an expert of search engine marketing and a strong advocate for paid search with our clients
Grow Flow’s paid-search business by driving sales with new and existing clients
Be an expert in PPC and stay abreast of new technologies in the search and overall digital space
Working knowledge of analytics (Google Analytics in particular), conversion tracking, e-commerce, and the interplay ppc/seo and local search
Manage the day-to-day search marketing activities including the campaign planning, implementation and budget management
Performance review, and optimization of paid search campaigns
Responsibilities include keyword research (discovery and expansion), review and editing of ad creative/copy, review and analysis of website performance metrics, and optimization of campaigns.
Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, etc
Drive continued innovation and best practice implementation, regularly sharing your knowledge with the search marketing tea
Stay current with new advances in search engine marketing, competitive landscape, and keyword research
We are an integrated communications agency that offers top-quality, innovative and integrated communication solutions. We are based in the northern suburbs of Johannesburg. We operate with Jozi’s fire in our hearts.
Google Adwords Certification
Three+ years of experience in managing paid search programs
A deep understanding of paid search and social media campaigns to a variety of clients
The ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative testing, and analytics
Experience with managing high value campaign budgets
Proven track record of delivering qualified traffic for customer acquisition
Strong writing skills
Expertise in experience with web analytical tools and interfaces (Google Analytics; Google Webmaster Tools and Facebook Ads essential)
Strong analytical skills with the ability to drive meaningful actions from large data sets
Ability to work collaboratively in a fast-paced environment
Acts with a sense of urgency
Posted on 13 Sep 12:29
Apply by email Melanie Feris
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