Social Media Strategist

Remuneration:Basic salary 
Location:Cape Town, Somerset West
Job level:Mid/Senior
Type:Permanent
Company:PHNX Digital


Job description

Our dynamic team requires a social media strategist who will be primarily responsible for developing engaging social media ad campaigns and designing/developing the processes and workflows via meaningful collaboration with senior management and other strategists, designers and content writers. He/she will lead efforts to develop cutting edge social media campaigns for agency clientele.

Key responsibilities:
  • Executes paid social media campaigns for Facebook, Instagram, Google Adwords, and other social media channels
  • Review all assets to ensure social media ads are aligned with the appropriate strategic approach
  • Analyse performance for campaign optimisation via application of testing methodologies
  • Generates engagement on paid social media content and drive performance-based results within allotted budgets
  • Conducts testing to identify high-performing ads and incorporate learnings into future campaigns
  • Gathers weekly, monthly, quarterly, and annually paid metrics across social media campaigns through analytics dashboards


Requirements

Skill and experience requirements:
  • Must have two+ years of experience using tools like Facebook, Google AdWords, Google Analytics, etc.
  • Tertiary marketing qualification preferred
  • Strong knowledge in and passion for digital marketing, trends, and new developments
  • Must demonstrate ability to plan, create, analyse, and report on interactive media campaigns that produce results
  • Must have experience evaluating proposals and campaign performance to make recommendations
  • Must have experience working in a dynamic, fast-paced, team-driven environment
  • Well developed work ethic, strong organisation skills, and attention to detail
  • Excellent professional communication and presentation skill


Posted on 19 Jun 14:21

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Solani Jooste

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