Google AdWords/Analytics Specialist

Remuneration:R18000 per month Negotiable depending on experience 
Education level:Diploma
Job level:Junior/Mid
Own transport required:Yes

Our client is looking for a paid search specialist with experience in SEO/PPC and AdWords.

Minimum two years' experience essential. 

Must have Google AdWords and Analytics certification.
  • Manage the online planning process and provide recommendations.
  • Daily management of paid search plans which could include things like budgets and accounting, execution responsibilities and bid suggestions
  • Build both near and long term PPC strategy for a variety of client accounts
  • Oversee keyword analysis; keyword list building, campaign bid management and optimisation using client preferred tracking tools and ad copy testing
  • Conduct Google Analytics metrics analysis to measure user engagement and campaign performance post click
On the SEO side, the role calls for an SEO specialist focused on developing SEO strategy for the agency's clients.
  • Oversee SEO projects from start to finish for an assigned group of agency client
  • Work with a diverse range of clients to implement inbound marketing strategies
  • Site architecture - creating and reviewing
  • Keyword research
  • On page and off page optimisation
  • Lots of collaboration with team members and clients
  • Tracking data analysis
  • Manage weekly reporting
Major responsibilities/principle accountabilities
  • Develop paid search strategy to satisfy and exceed business goals
  • Collaborate across digital planning teams for cross-channel, integrated marketing solutions
  • Create and manage campaign operations designed around client objectives
  • Campaign budget management and bid optimisation
  • Optimise paid search on an ongoing basis based upon: ROI goals, historical paid search results, cross-tier and regional integration
  • Build and execute keyword and message test plans
  • Plans and implements online advertising campaigns, including directly with websites, pay-per-click and search engine programs, as well as with agencies and partners.
  • Creates and tests tracking mechanisms prior to the launch of all online campaigns and works with analytics tools and internal resources to ensure proper reporting and implement enhancements
  • Monitors results and performance and prepares a strategic analysis of campaign activities to share with the team as well as department vice president and directors
  • DoubleClick
  • Facebook Campaign Management and Buying 

Posted on 13 Mar 12:05

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Bianca Gibbon

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