Marketing Campaign Manager

Remuneration:negotiable Market related 
Location:Cape Town
Type: Permanent
Reference:#1802301
Company:Datafin Recruitment


A highly analytical and lateral thinker is sought by a dynamic innovative e-commerce company seeking to fill the role of a Marketing Campaign Manager. You will be responsible for the oversight of campaigns as well asdriving business through accurate analysis, response forecasting andadspend management. The successful candidate requires a Business Science/BCom or Marketing Degree, at least two years’ experience in either a Marketing/Merchandise Planning function with Advanced Excel and PowerPoint. Any SQL experience will prove beneficial.

Duties:

KPAs:

Meet company NSV applicable activities and net efficiency objectives –
  • Achieve NSV target for responsible campaigns.
  • Achieve intake value target.
  • Achieve Net Factor.
  • Responsible for the alignment of credit strategy with the business strategy.
  • Ensure that key forecasting variables are credible in the business plan and are assessed timeously.
  • Ensure business plan projections are credible from an operational perspective.
  • Reduce customer attrition rates through the development and implementation of effective retention / repurchase strategies.
  • Implement core strategies to increase customer spend through effective use of cross and upselling techniques to targeted groups of customers.
Manage Adspend Budget –
  • Effective management.
  • Manage adspend unit cost in line with strategic objectives.
  • Achieve campaign efficiency.
  • Ensure adspend forecasts are credible and in line with strategic objectives.
  • Manage the adspend process to ensure efficiency gains are achieved.
Business Plan Management –
  • Deliver a scenario plan with completed actuals in accordance with pre-defined business plan timelines.
  • Ensure curve trends are monitored with changes identified timeously for re-forecasting and adjusted accordingly.
  • Ensure that revenue and spend variances are identified, investigated and explained.
  • Responsible for the management of the back-up process of files for the business plan.
  • Develop and roll out test strategies in line with the marketing plan.
  • Ensure that the scenario plan is updated accurately.
  • Ensure that the new business plan follows agreed business timelines.
  • Ensure that key annual planning variables are credible and justified.
Process Management –
  • Ensure campaigns are successfully implemented.
  • Propose and implement improvements within existing reports to reduce the turnaround time on data reports.
Strategic Delivery and Analysis -
  • Analyse trends related to key variables within campaigns and put forward proposals.
  • Ensure that the package and execution are aligned with campaign strategic objectives.
  • Ensure that strategies are changed timeously based on results and campaign lessons learned.
  • Develop weekly and monthly reporting on key variables for responsible campaigns.
  • Plan and execute strategic projects that impact the overall business operational and revenue success.
Requirements:

Qualifications –
  • A Business Science / BComm / Marketing Degree.
Experience / Skills –
  • Two to three years’ experience in either a Marketing or Merchandising planning function.
  • MS Office proficient - Advanced Excel.
  • MS PowerPoint proficient.
  • SQL experience will be an added advantage.
While we would really like to respond to every application, should you not be contacted for this position within 10 working days please consider your application unsuccessful.

When applying for jobs, ensure that you have the minimum job requirements. Only SA citizens will be considered for this role. If you are not in the mentioned location of any of the jobs, please note your relocation plans in all applications for jobs and correspondence. Please email a Word copy of your CV to and mention the reference numbers of the jobs. We have a list of jobs on http://www.datafin.com. Datafin IT Recruitment - Cape Town Jobs.

Posted on 13 Feb 09:33

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Michelle Roberts

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